Free Delivery with the Code: Littleritual2020

200 Years of Expertise

Crafting premium vinegars is in our DNA, so we’re proud to draw on over 200 years of fermentation heritage in Japan to produce OSU. The Japanese translation of OSU is vinegar, reflecting our fundamental desire for simplicity and transparency. Naturally, OSU apple cider vinegar is raw and unpasteurised, containing ‘The Mother’, however it’s also free from artificial flavourings, preservatives and colourings. Our unique and versatile apple juice blend has been designed for a superior tasting experience and subtle sweetness, so making OSU your favourite daily habit has never been easier!

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RAW UNPASTEURISED

Rich in acetic acid and proteins like ‘The Mother’

VERSATILE

The one product you need for dressings, marinades, cocktails and even beauty treatments

APPLE JUICE BLEND

Balancing the tang of vinegar with the subtle sweetness of apples for superior taste without the added sugar

ALL NATURAL

No artificial colourings, flavours, preservatives are ever added to our product

VEGAN

Designed to incorporate richer flavour into a plant-based diet

CRAFT HERITAGE

Fermented using over 200 years of vinegar expertise from Japan

RAW UNPASTEURISED

Rich in acetic acid and proteins like ‘The Mother’

VERSATILE

The one product you need for dressings, marinades, cocktails and even beauty treatments

APPLE JUICE BLEND

Balancing the tang of vinegar with the subtle sweetness of apples for superior taste without the added sugar

ALL NATURAL

No artificial colourings, flavours, preservatives are ever added to our product

VEGAN

Designed to incorporate richer flavour into a plant-based diet

CRAFT HERITAGE

Fermented using over 200 years of vinegar expertise from Japan

Inner Strength

Outer Harmony

Talking about making life easy, at OSU we’re on a mission to make wellness work for you. Inspired by our Japanese roots, we want to bring the celebrated ritual of drinking apple cider vinegar to a burnt out generation. It’s time to steer away from the lure of quick fixes and focus the routine daily habits that make the real difference! We understand that finding the will power to do the right thing for your health can be hard, that’s why we never sacrifice on taste and only use all-natural ingredients. When your life feels out of balance, let us fuel your inner strength, so you can achieve that outer harmony!

Science made simple

Whilst we are undoubtedly inspired by ancestral traditions and strongly believe in the holistic role they can play in boosting overall wellbeing, at OSU, we’re also committed to demystification. Which means, we champion pioneering scientific research into apple cider vinegar and actively avoid fuelling unsubstantiated headline hype. We’re investing in the present to help you make the best and most informed choices about your future.

Inspiration

We’ve formulated OSU to be incredibly versatile, so check out our inspiration page for more ways to get your daily hit.